Advertising display device



Dec. 6, 1932. 5, CRANE 1,890,314

ADVERTISING DISPLAY DEVICE Fil ed Dec. 10, 1951 2 17 i I v 35521;

BY @QQW ATTORNEY.

V Patented Dec. 6, 1932 UNITED STATES ENT STANLEY A. CRANE, oruonwoon,011 10 Assisi Ton To THE 'HENNEGAN COMPANY, or Q;

, CINCINNATI, onio noonronarron or OHIO j anvnairisrue nxsrmv DEVICEApplication mea neeeiab r 10, 1931. Serial No. 580,050; r i

The invention relates to display devices 7 adapted to be attached to Vcontainers of sala ble merchandise.

' Heretofore,.considerable difliculty and ex '5 pense has'beenexperienced by manufacturers, who pack the1r product in containers, in

satisfactorily'and attractivelydisplaying the product within thecontainers. If the containers are formed from transparent material, suchas glass, the product confined within the containers usually has adifferent and, o

vertical sectiony V j i v v V Fig. 3 r-is a' planiview of theinventiionih flat or unfoldedformation;

Fig. .l-is asection taken on a line corre-"a more attractive appearancewhen poured therefrom into another container, such as a cup or tumbler.For this reason, display of the product in the original containers 1snot sufliciently appealing to the prospective purchasing public tojustify great expense or trouble either. on the part of themanu- 2ofacturer: or retail dealer.

in an opaque; container cannot: .be 0bserved by prospective purchasers,unless thei container is opened which results 1 1n; the product'soonbecoming deteriorated or soiled merchandise; to provide a device foreiiectively and economically v displaying and ad vertising salablemerchandiseorother commodity; to provide a device .ofthischaracterhaving adjustable means for the purpose of,

5 enablingusers to adjustthe device to various On theffother hand aproduct which is-confined withveniently attached to containers ofsalable formed frompaper; or other suitablefibrous sheet material, andso constructed that said" kinds and different sizes ofcontainers.

the construction of said parts, and other fea- Q tion and'fclaims.

tures hereinafter made apparent by" descrip In the drawing. 'i

having incorporated therewith the invention,

invention j ,c a 1.

d h inga frontoelevational view f he 5 Fig. 1 isa side elevational viewof a bottle 7 Fig. 2 is the same showing theinventionin sponding to Fig.2';'- a Fig. as a sideelevationalviewofa modified form of containershowing a modified form of the invention attached thereto;

' v Fig. 6' is a plan view of the modified form Fig. 7 isa afastener. AThefijpreferred by the usual crow A fixeditojthejtop of the 7 is thenarrow tongue. 11 ada Painted ordrawn upon the fronts Q 1.3,respectivelymf the apron-5' the strip; 7 is a painting 3 which is arepresentation of;

the-upper .portion'of a glass having near-beer,

"or other liquid forminga foam, therein and; I For the: purpose ofdisplaying- 1a repre fi sentation of a fglass, or tumbler ful-l of near-I i v a beer, without opening the bottle l, the band 7 7 a exposed tothe air.

is placed around the body 3 ofthe bottle, as

shown in F igI 1, with the inner surface. 14 off' the apron 5infvertical: alignment with, the

construction of the inYl'l? tion 1 is exemplified or attached to theusual I near-beerbottle, or transparent container 1 having theusualrneck 2 integral'jwith the usual cylindrical body The bottle issealed 7o of the invention with parts ibroken'away; Iand plan view: of amodified form of i In the preferred construction of the i'n-I f fvention the vertical andupwardlyxtending V apron 5 hasits lower edge 6integrally formed with the lrectangularstrip' or band 7 having thespaced apart slots. 8'forined in itsend 9. Integrally formed with theend '10 of thestrip pted' to' bereceived in any of theslots8.

"of the bottle.

:pa'ssedinwardly through one of theslo ts 8;

then outwardly through another one ofthe I slots'8; andthe outer end ofthe tongue'llis 7 manually forced'outwardly so that the tongue 11= slipsthrough the slots thereby tightening the band? around the body 3 of thebottle 1.

i A s to which slots the tongue 11. is passed,thro-ugh'depends'uponthe'size of the'bodyf3 I I r I V v I v I Theband7has 1ntegralw1th one end the lower edgefilof the apron Intermediate the1 '5, andthe upper edge 16 of the as rate the? "cuts 17 and 18adjacentand 'belowrthesides edges 1 9 and 20-0 1 the'apronwhereby, when"the strip 7 is tightenediaround the circular [being bent to'conformtothe apron, adj acenttthe cuts 17" an d- 1 8,' extends outwardly asshown inFig; ;1',- instead of I shapefandcontour-of'the bottle, a

-The purpose of permitting; the side edges 19 "and 20, of the apron5',to extend 'outward-v 'ly from the bottle is; toi'provide a relativelylarge space, when viewed from the front, on

; the aproni5 tofpermit being printed thereon the character 21, whichmaybe a notification 7' "of the quantity or qu'ality'f otthe -product,'name of themanufacturer and product, and

:the line between the' uppersurface ot the liq.-

uid and the lowersurface-oftl1e foan1-. which; usually formsonrnear-beer in a-tumbler.-- I :The space betweentheedgef22and the hori-'zontalline 16", on the strip 7,-represents the 1 portion 'o'fthe'tumbler abovethe liquid near- 1 beer andrbelo'wthe foam 23 which usuallyextends above the'upperedge, representedby? other desirable information,:sAnother purpose in v-h'aving'the side edges 19 and 20-, of

'-';the apron 5, extend from the bottle 15 is to renderrealisticiefiectto the picture, or paint- The lower edge 22 of the str p 7 representsthe line '1'6, ofthe tumbler. v V 1 VVhen Viewing the bottle 1' and thelflVGIlti'on l'ifr'omv the trout a prospective purchaser,

or other person, immediately sees the charac L ter'21', which" mayexpresstnejmessage of a t Ethernet have t V, i ts u'pper edge the apron'5,;-

r ma qO n the'front ofth'e apronfa nd band-is the manufacturer to aprospective purchaser. iTheprospectivepurchaser also seesthe lower"part'o'f the body 3-of ithe bottle 1, in combi} nation' with :thepainting 3, hich simultanea ously" conveys to himfa mental picture ofthe I fprodnct within the bottle as it appears after uCti within theunopened bottle appeals to the observer in almanner adapted Qtofinit'i's poured into; I a tumbler, thusjthe prod fluence or inducehimtopurchasethe bottle "1anditscontents.

1 I in Fig. 5 -inwhich the usual closedifibre, or

{ ypaste' -board, container 24- has fixed to its top g-integrallyformed; with.

A 1 modified-form of the invention is "shown 'tion '18", between theupper and lowerL -edges,re- "spec'tively, of the band and apromlperinit,bodyflbf thebottle, the-lower-edgeiofthej I I I I I II I tendoutwardly' from the container 24;:

An advantageof I 'invention is-t-hat they are economical toman- 7'ufacture and, being-,in sheet"formation, M3 '1 pjlurality ofjsaiddevices can be packed and shipped compactly in arelativel'y small:space,

" thus, conserving the i cubical area; of the "cartonSor'othercontainers in which thepd'evices j the top of the container 24 is openand the contents, which in thisyinstancefis soap flakes, or likesubstance, is heaped therein and exposed. to the air. The character 21is thesoap flakes, the name and address of the manufacturer, orotherdesirable informatongueflli adaptedto be received in the slotslaprononthepontainer 24.5 The cuts '17 and the outerends or edgesoftheiapronto ex- A modificationlof the fastener is shown in placedadj'acenteach other and the endsl26 I and 7270f the band are "manually;forced :to- 1 Ward'ea'chother whereby the-ends are'secure'd tog'ethen 1I I the various forms I of the are'pa'cked 'for ship'mentorstorag-,-where-- "by the transportation and "storage costs "are Ireduced to aminimunn d Another advantage of theiinventionis that fpr'ospectivepurchasersand observers arejinstantly attracted-1 by theunique appearance II or theiinvention, in'combination' 'fwith the'ticontainer of aproductj, wherebythe-manu I" factur'e r' is successfullyenabled to conveyflto I 1 such: observers desired informationregard-1 dingthe appearanceofhissalableproduct. .3?

j Still another advantageof the invention is. 7

printeduponthe 'apron 5 and maypconsistl" V of a notification. from themanufacturer of for the purpose otretaining the band and that one sizethereotiis adapted, becausefiot adju stab lity of the tongues 11" and11" shown able. t "It is," therefore,- apparent that Ijh'ave iIn-f'-i.n"Figs. 3,-4rand 5, in theslots. 8 and 8 to fit 'various difierent',sizes of'containers; The? d modification'shown in 7 also is adjust inone end and having a tongue on its other end, an apron integral with theupper edge of said band and extending upwardly, said apron havingthereon a representation of merchandise exposed to air, whereby whensaid band is placed around a containerofmerchandise and said tongue 1sreceived 1n said slots and said device is secured'to said container itappears thatsaid merchandise within said container is exposed to air.

2. A display device formed from sheet material and comprising a band, anapron integral with the upper edge of said band and extending upwardly,said apron having thereon a representation of merchandise exposeddisplay device comprising a' ba nd having spaced apart slots in one endadapted to I receive the other end of said band, an apron integral withthe upper edge of said bandand having on its front a representation ofthe top'of said merchandise, whereby when saidband is receivedaroundsaid container, and one end is received in said slots, said apron isattached to said container for the purpose of forming adisplayrepresenting that the top of said merchandise'within said container isvisible.

6. The combination with a container adapted to containsalable'lm'erchandise, ofa a display device comprising a band,- an apronintegral with the upper edge of said band and'ha'vingon' its frontalrepresentation of thetop of said merchandise, whereby when said bandis received around said container said apron isattached to saidcontainer for the purpose of forming a display representing that thetopof said 'merchandise withi in said container is visible. 7

' STANLEY CRANE,

to air, whereby when said band is placed around a container ofmerchandlse and secured to said container it appears that saidmerchandise within said container is exposed to air.

3. The combination with a container adapted to contain salablemerchandise, of

a display device comprising a band having spaced apart slot-sin one endadapted to receive the other end of said'band, an apron integral. withthe upper edge of said band and having on its front arepresentation of'the top' of said merchandise, whereby when said band is received aroundsaid container,-

and one end is receivedin said slots, said apron s attached tosaidcontainerfor the purpose of forming a display representing that the topof said merchandise within said container is visible, saiddevice havingcuts at its side edges and intermediate saidband and said apron, wherebythe outer side edges of said apron are adapted to extend outward 1y fromsaid container.

4. The combination with a container adapted to contain salablemerchandise, of a display device comprising a band,- an apron integralwith the upper edge of said band and having on its front arepresentation of the top of said merchandise, whereby'when said bandisreceived around said container said apron is attached to said containerfor the purpose of forming a display"representing that the top vof saidmerchandise within 60 said container is visible, said device havingcutsat its side edgesand intermediate said band andcsaid apron, whereby theouter side edges of said apron are adapted to extend J outwardly fromsaid container.

5. The combination with a container adapted to contain salablemerchandise, of a

